Top Nicotine Pouch Brands in New Zealand

Still trying to figure out which tin belongs in your pocket?

New Zealand might be far from Sweden, but the pouch game here is absolutely world-class since you can buy snus online in NZ with ease. With so many brands flooding the market, how do you know which ones pack the perfect punch and which ones are just all hype?

Whether you need a discreet daily driver for the office or a heavy hitter for the weekend, we’ve broken down the top Nicotine Pouch Brands that Kiwis are importing by the carton.

ZYN: The Global Heavyweight

The undisputed King of Pouches.

If you have heard of nicotine pouches, you have heard of ZYN. This is the brand that started the revolution. ZYN is famous for its “dry” pouch format, which means no drip, no mess, and a long-lasting release that keeps going while you get on with your day. It is the go-to for professionals who need a silent, steady hit without anyone knowing.

Why Kiwis Love It: It is the ultimate “safe bet.” ZYN delivers consistency every single time. New Zealanders flock to the Cool Mint for an icy, fresh blast, but the Citrus and Espressino (coffee) flavors are cult favorites for a reason. Available in lighter 3mg strengths up to strong 9mg options, it’s perfect for both beginners and veterans.

VELO: The Softest Hit in the Game

Smooth, slim, and incredibly satisfying.

Formerly known as LYFT, VELO is the arch-rival to ZYN. The biggest difference? The pouch material. VELO pouches are famously soft and slightly moist, meaning the flavor hits you the second you park it under your lip. There is no waiting around—just an instant, smooth rush of nicotine and flavor.

Why Kiwis Love It: It feels invisible. The slim format fits perfectly under the lip without the “burn” some other brands have. The Ice Cool and Freeze varieties are best-sellers in NZ because they combine a strong nicotine kick with a numbing menthol sensation that wakes you up instantly. If you value comfort above all else, VELO is your winner.

WHITE FOX: The Essential Oil Upgrade

Premium purity for the experienced user.

White Fox is what you graduate to when the standard supermarket brands just aren’t cutting it anymore. Instantly recognizable by its paw-print transparent tins, this brand uses natural essential oils to deliver a flavor profile that is cleaner and sharper than almost anything else on the market. It’s not just a buzz; it’s an experience.

Why Kiwis Love It: It hits harder. White Fox is known for having a high nicotine delivery that feels stronger than the number on the can suggests. The Double Mint flavor is a massive hit in NZ for its intense cooling effect, while Full Charge offers a spicy, robust character for those who miss the taste of traditional snus.

KILLA: The “Dangerously Strong” Choice

Not for the faint of heart.

Welcome to the big leagues. KILLA doesn’t do “mellow.” This brand is loud, bold, and designed specifically for people who have a high nicotine tolerance. Known for its edgy branding and “N-Gine” (Energy Drink) flavors, KILLA is about getting maximum impact for the lowest price.

Why Kiwis Love It: It’s the best bang for your buck if you need a serious buzz. KILLA pouches sit around the 16mg/g mark, making them significantly stronger than your average ZYN. The Cola and Blueberry flavors are legendary in the NZ underground scene because they actually taste like candy, even while delivering a knockout nicotine hit.

PABLO: The Final Boss

Proceed with caution.

Pablo is the older, meaner brother of KILLA. It is often cited as one of the strongest nicotine pouches available commercially. This is not a product for someone trying to quit smoking for the first time; this is for the power user who wants to feel the room spin.

Why Kiwis Love It: For the thrill-seekers. There is a specific niche of Kiwi users who chase the “Pablo kick.” With strengths reaching up to 30mg and beyond, Pablo Ice Cold is a rite of passage for pouch enthusiasts. It offers a burning, freezing, intense sensation that leaves you in no doubt that the nicotine is working.

Honourable Mentions

But that’s not all! Here are our eight of our absolute best selling pouches that are NOT from the brands mentioned above!